Post by habiba123820 on Nov 2, 2024 0:14:21 GMT -6
Symbolizing the start of the frenzied holiday shopping season, Black Friday remains an unmissable event for retailers and marketers despite the health crisis. Used well, SMS marketing is a formidable channel for generating engagement and loyalty among your contacts and is particularly well suited to successful communication around this highlight of the year. Here are some practical tips for creating effective SMS campaigns that will leave a lasting impression on your customers and prospects before, during, and after Black Friday.
3 good reasons to use SMS marketing for Black Friday
Performance unmatched by other channels
With a deliverability of around 95% and wordpress web design agency an opening rate of around 98%, SMS marketing is one of the most effective communication channels for communicating with your customers and prospects.
A formidable efficiency
The almost instantaneous reading of the message is one of the main advantages of SMS marketing. According to a study conducted by Mediamétrie, 92% of promotional SMS are read within 4 minutes of receiving them. Furthermore, in terms of message effectiveness, SMS is far ahead of other communication channels with an exceptional memorization rate of around 60%.
An unstoppable drive-to-web effect
SMS marketing is the ideal channel to boost your online sales.
7 tips for successful Black Friday SMS campaigns
Personalize your messages
Make your customers feel special and special. Give your campaigns a unique character by personalizing them with the first name of your contacts, for example. Also personalize the sender name with your brand name so that the reader can identify you even before opening the message.
Get to the point
With only 160 characters, your marketing SMS must be concise and impactful. This may seem too short to you, but it is this characteristic that contributes to the high memorization rate of your message.
Deliver a mobile-friendly customer experience
Use rich SMS by including a link to your mobile landing pages to offer your customers a journey designed exclusively for mobile. This will allow you to highlight your best Black Friday specials with content that is both responsive and visually appealing.
Target your shipments
Segmentation is a key point of any marketing campaign and SMS is no exception, especially for your Black Friday campaigns. Good customer knowledge will allow you to target your audience more precisely and send personalized messages adapted to the expectations and needs of your contacts. This will allow you to improve the performance of your campaigns, increase your conversion rate and build customer loyalty.
A HIGH-END SOLUTION FOR CREATING HIGH-PERFORMANCE NEWSLETTERS
Sarbacane is the number 1 emailing, SMS, and marketing automation solution in France, entirely dedicated to professionals like you.
Simple & Fast • Free telephone support • 100% French 🇫🇷
Get started for free
Combine SMS with your other communication channels
While SMS campaigns are formidable in terms of performance, implementing a multichannel communication strategy, with a consistent message regardless of the channel, proves to be a particularly effective approach. Apart from SMS, also consider using email marketing, social networks, banners on your website, AdWords or other external actions.
3 good reasons to use SMS marketing for Black Friday
Performance unmatched by other channels
With a deliverability of around 95% and wordpress web design agency an opening rate of around 98%, SMS marketing is one of the most effective communication channels for communicating with your customers and prospects.
A formidable efficiency
The almost instantaneous reading of the message is one of the main advantages of SMS marketing. According to a study conducted by Mediamétrie, 92% of promotional SMS are read within 4 minutes of receiving them. Furthermore, in terms of message effectiveness, SMS is far ahead of other communication channels with an exceptional memorization rate of around 60%.
An unstoppable drive-to-web effect
SMS marketing is the ideal channel to boost your online sales.
7 tips for successful Black Friday SMS campaigns
Personalize your messages
Make your customers feel special and special. Give your campaigns a unique character by personalizing them with the first name of your contacts, for example. Also personalize the sender name with your brand name so that the reader can identify you even before opening the message.
Get to the point
With only 160 characters, your marketing SMS must be concise and impactful. This may seem too short to you, but it is this characteristic that contributes to the high memorization rate of your message.
Deliver a mobile-friendly customer experience
Use rich SMS by including a link to your mobile landing pages to offer your customers a journey designed exclusively for mobile. This will allow you to highlight your best Black Friday specials with content that is both responsive and visually appealing.
Target your shipments
Segmentation is a key point of any marketing campaign and SMS is no exception, especially for your Black Friday campaigns. Good customer knowledge will allow you to target your audience more precisely and send personalized messages adapted to the expectations and needs of your contacts. This will allow you to improve the performance of your campaigns, increase your conversion rate and build customer loyalty.
A HIGH-END SOLUTION FOR CREATING HIGH-PERFORMANCE NEWSLETTERS
Sarbacane is the number 1 emailing, SMS, and marketing automation solution in France, entirely dedicated to professionals like you.
Simple & Fast • Free telephone support • 100% French 🇫🇷
Get started for free
Combine SMS with your other communication channels
While SMS campaigns are formidable in terms of performance, implementing a multichannel communication strategy, with a consistent message regardless of the channel, proves to be a particularly effective approach. Apart from SMS, also consider using email marketing, social networks, banners on your website, AdWords or other external actions.