Post by hasina789956 on Oct 28, 2024 3:59:52 GMT -6
Programmatic advertising is the present of marketing. It consists of buying audiences and content instead of spaces as it was traditionally done. This makes it possible to focus campaigns on much more specific segments with a greater chance of conversion thanks to new technologies and Big Data, which allow us to know the tastes and interests of Internet users as well as store large amounts of data, offering the ideal message to the specific user at the right time. Let's take an example: user A is looking for a hotel for his next trip to Venice and to do so he checks the accommodation available on various hotel websites in the city.
During the following days, the user, while browsing other pages, will see advertisements related to Venice such as flight offers, accommodation pages, hotel comparison sites, etc. How is this possible? This happens thanks to the information stored in the cookies that the user records as he browses the Internet. Websites bulk email campaigns that offer their space to advertisers notify that user A is going to visit the page and a complex semi-automatic process is set in motion that leads to a digital auction. In this auction, the different advertisers interested in user A will try to obtain the impression. The IAB has published a video to explain what programmatic advertising is: Advantages of programmatic advertising The advantages of this type of online advertising are numerous.
We outline the main ones below: Effectiveness : It connects the brand with the right users, which makes it more effective since it is only shown to those who have expressed interest in a specific product or service. Segmentation : The advertiser pays for the number of people with a certain profile who have seen their ad, not for users unfamiliar with their product/service. Personalization : Programmatic advertising allows for greater customization of campaigns; several versions of the same product can be made depending on the target audience. More effective for the advertiser and potentially less annoying for the user, since the latter may be genuinely interested in what they are trying to sell, everything points to the fact that programmatic advertising will continue to grow.
During the following days, the user, while browsing other pages, will see advertisements related to Venice such as flight offers, accommodation pages, hotel comparison sites, etc. How is this possible? This happens thanks to the information stored in the cookies that the user records as he browses the Internet. Websites bulk email campaigns that offer their space to advertisers notify that user A is going to visit the page and a complex semi-automatic process is set in motion that leads to a digital auction. In this auction, the different advertisers interested in user A will try to obtain the impression. The IAB has published a video to explain what programmatic advertising is: Advantages of programmatic advertising The advantages of this type of online advertising are numerous.
We outline the main ones below: Effectiveness : It connects the brand with the right users, which makes it more effective since it is only shown to those who have expressed interest in a specific product or service. Segmentation : The advertiser pays for the number of people with a certain profile who have seen their ad, not for users unfamiliar with their product/service. Personalization : Programmatic advertising allows for greater customization of campaigns; several versions of the same product can be made depending on the target audience. More effective for the advertiser and potentially less annoying for the user, since the latter may be genuinely interested in what they are trying to sell, everything points to the fact that programmatic advertising will continue to grow.