Post by account_disabled on Feb 27, 2024 22:22:59 GMT -6
Corporate Social Responsibility (CSR) is a way of doing business that ensures the well-being of people, the community and the environment, which is independent of the services or products offered, as well as the sector to which it belongs, size or nationality. .
Among the advantages of being socially responsible is obtaining corporate reputation , recognition that a company obtains from its stakeholders , based on its degree of compliance with its clients, employees, shareholders and the community in general.
Therefore, it is not surprising that companies seek to promote responsible actions and confirm their commitment to CSR. Among the most popular objectives that have been established in recent years by the private initiative is the reduction of carbon emissions .
And Apple, the tech giant, has shared that it Changsha Mobile Number List seeks to become a carbon neutral company for its entire supply chain and the use of its products by 2030. Its method? Stop including headphones and chargers in every iPhone sold, which has left you an extravagant profit.
Apple CSR: a high cost for its consumers
In September of last year, Apple announced its financial results for the fiscal fourth quarter, where it stated that it had quarterly revenues of $84.4 billion:
This year we launched the most powerful products in our history, from Macs with the M1 chip to a line of iPhone 13 that is setting a new standard for performance and allowing our customers to create and connect in new ways.
Tim Cook, CEO of Apple.
Apple CSR
As Cook states, iPhones are one of the company's star products. The first of them was launched in 2013, which included a charger and headphones as accessories. However, in 2020 the company decided not to include such accessories with the sole objective of "taking care of the environment."
Apple is removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the extraction and use of precious materials, allowing for smaller, lighter packaging and shipping 70% more of boxes on a pallet.
Press Release , Apple.
According to BusinessToday , these decisions match Apple's goal of reaching zero carbon , and according to company data, after eliminating chargers, the achievements have been the following:
Preserve more than 800 thousand tons of copper, zinc and metal.
Reduce the size of the iPhone box, which made the packaging process more efficient.
Sustainable Apple CSR
What the company has not highlighted is that Apple's CSR, according to Expansión , made it earn $6.5 billion. That is, when it stopped providing chargers for iPhone phones, the brand actually saved $35 for each smartphone sold, since the prices of devices with chargers and headphones did not decrease, the price was maintained.
When the company took these measures, it assured that it was going to reduce its carbon footprint, saving material in packaging and encouraging the reuse of chargers by the brand's recurring users. However, not all are recurring users, in fact:
It is estimated that Apple sold 190 million phones worldwide. Thus, the profits derived from eliminating chargers and headphones, adding the reduction in shipping costs, would reach an extra 6.5 billion dollars.
This is without counting the almost 300 million dollars more from the sales of the accessories separately. So... could it be that Apple's CSR is being paid for by its consumers?
CSR strategy or stakeholder integration ?
The clientele is part of the stakeholders or interest groups, because they are impacted by the company's operations, and it seems that Apple's CSR is having a cost for this sector. A fact that raises the question of whether their actions have truly responsible purposes or are part of a strategy that seeks to obtain more profits.
Among the advantages of being socially responsible is obtaining corporate reputation , recognition that a company obtains from its stakeholders , based on its degree of compliance with its clients, employees, shareholders and the community in general.
Therefore, it is not surprising that companies seek to promote responsible actions and confirm their commitment to CSR. Among the most popular objectives that have been established in recent years by the private initiative is the reduction of carbon emissions .
And Apple, the tech giant, has shared that it Changsha Mobile Number List seeks to become a carbon neutral company for its entire supply chain and the use of its products by 2030. Its method? Stop including headphones and chargers in every iPhone sold, which has left you an extravagant profit.
Apple CSR: a high cost for its consumers
In September of last year, Apple announced its financial results for the fiscal fourth quarter, where it stated that it had quarterly revenues of $84.4 billion:
This year we launched the most powerful products in our history, from Macs with the M1 chip to a line of iPhone 13 that is setting a new standard for performance and allowing our customers to create and connect in new ways.
Tim Cook, CEO of Apple.
Apple CSR
As Cook states, iPhones are one of the company's star products. The first of them was launched in 2013, which included a charger and headphones as accessories. However, in 2020 the company decided not to include such accessories with the sole objective of "taking care of the environment."
Apple is removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the extraction and use of precious materials, allowing for smaller, lighter packaging and shipping 70% more of boxes on a pallet.
Press Release , Apple.
According to BusinessToday , these decisions match Apple's goal of reaching zero carbon , and according to company data, after eliminating chargers, the achievements have been the following:
Preserve more than 800 thousand tons of copper, zinc and metal.
Reduce the size of the iPhone box, which made the packaging process more efficient.
Sustainable Apple CSR
What the company has not highlighted is that Apple's CSR, according to Expansión , made it earn $6.5 billion. That is, when it stopped providing chargers for iPhone phones, the brand actually saved $35 for each smartphone sold, since the prices of devices with chargers and headphones did not decrease, the price was maintained.
When the company took these measures, it assured that it was going to reduce its carbon footprint, saving material in packaging and encouraging the reuse of chargers by the brand's recurring users. However, not all are recurring users, in fact:
It is estimated that Apple sold 190 million phones worldwide. Thus, the profits derived from eliminating chargers and headphones, adding the reduction in shipping costs, would reach an extra 6.5 billion dollars.
This is without counting the almost 300 million dollars more from the sales of the accessories separately. So... could it be that Apple's CSR is being paid for by its consumers?
CSR strategy or stakeholder integration ?
The clientele is part of the stakeholders or interest groups, because they are impacted by the company's operations, and it seems that Apple's CSR is having a cost for this sector. A fact that raises the question of whether their actions have truly responsible purposes or are part of a strategy that seeks to obtain more profits.