Post by account_disabled on Feb 14, 2024 4:25:44 GMT -6
The constant presence of advertising in our lives exerts a strong influence on today's society. This mainly impacts children, who are subjected to a constant bombardment of advertisements through television and various digital platforms. Such messages have the clear objective of selling, however, they also play a crucial role in viewers' perception of society. Advertisements promote messages that, in turn, shape preconceived notions about the roles and behaviors considered appropriate for women, girls, men and boys. However, the relationship between gender norms and stereotypes is evident in advertising, which often contributes to the perpetuation of inequalities and discrimination. Given this, some global research warns that the media, when reporting on gender-based violence, can reflect and normalize discriminatory norms, blaming the victim and contributing to the cultural acceptance of violent behavior. The United Nations Children's Fund (UNICEF) recently published a study to find out if advertising in Mexico is inclusive, taking into account a sample that included 1,542 characters in 400 advertisements in our country.
We'll tell you what he found! Is advertising inclusive in Mexico? According to the UNICEF report: 1. Advertising reinforces images of women caregivers and sexual objects The advertisements reviewed reinforce images that represent women as caregivers, but also as objects of sexual desire. For example, women were represented more frequently than men: ➢ Within the home (38.1% compared to 30.7%) In India Phone Number List parenting activities (5% compared to 1.9%) ➢ Performing household tasks ( 7.6% compared to 3.4%). At the same time, women were depicted more frequently than men in revealing clothing (4.6% compared to 2.1%). Although a smaller proportion of boys and girls were depicted in revealing clothing, it is notable that 0.5% of cases involved girls and young women, while no cases involved men or boys. Advertising in Mexico, its relationship with gender equality, gender norms and violence against women and girls. 2. Men are represented as workers and “providers” Specifically, in advertisements, men were represented more frequently than women.
Paid employment (31% compared to 14.2%) Appeared in paid employment (26.2% compared to 11.6%) ➢ Appeared in an office environment (10.5% compared to 5.5%). Advertising in Mexico, its relationship with gender equality, gender norms and violence against women and girls Advertising does not represent the diversity of the country Less than 4% of the people represented were estimated to be in the age range of 60 years and older. ➢ Less than 2% identified as LGBTQIA+. ➢ Less than 1% represented themselves with a non-binary identity. ➢ Less than 2% had larger body types. ➢ Less than 1% had any disability. ➢ Also, very few characters had darker skin tones. It is worth noting that overall, although the advertisements reviewed depicted very few instances of outright violence or individual characters perpetrating harm, the subtle ways in which they depict and therefore reinforce traditional gender roles could suggest also that it is “appropriate” and “normal” to punish those who violate these norms, including through acts of VAWG. 5 recommendations for advertising agencies Develop content that promotes positive messages for children and adolescents, protects human rights, and challenges harmful stereotypes and normalized beliefs around VAWG.
We'll tell you what he found! Is advertising inclusive in Mexico? According to the UNICEF report: 1. Advertising reinforces images of women caregivers and sexual objects The advertisements reviewed reinforce images that represent women as caregivers, but also as objects of sexual desire. For example, women were represented more frequently than men: ➢ Within the home (38.1% compared to 30.7%) In India Phone Number List parenting activities (5% compared to 1.9%) ➢ Performing household tasks ( 7.6% compared to 3.4%). At the same time, women were depicted more frequently than men in revealing clothing (4.6% compared to 2.1%). Although a smaller proportion of boys and girls were depicted in revealing clothing, it is notable that 0.5% of cases involved girls and young women, while no cases involved men or boys. Advertising in Mexico, its relationship with gender equality, gender norms and violence against women and girls. 2. Men are represented as workers and “providers” Specifically, in advertisements, men were represented more frequently than women.
Paid employment (31% compared to 14.2%) Appeared in paid employment (26.2% compared to 11.6%) ➢ Appeared in an office environment (10.5% compared to 5.5%). Advertising in Mexico, its relationship with gender equality, gender norms and violence against women and girls Advertising does not represent the diversity of the country Less than 4% of the people represented were estimated to be in the age range of 60 years and older. ➢ Less than 2% identified as LGBTQIA+. ➢ Less than 1% represented themselves with a non-binary identity. ➢ Less than 2% had larger body types. ➢ Less than 1% had any disability. ➢ Also, very few characters had darker skin tones. It is worth noting that overall, although the advertisements reviewed depicted very few instances of outright violence or individual characters perpetrating harm, the subtle ways in which they depict and therefore reinforce traditional gender roles could suggest also that it is “appropriate” and “normal” to punish those who violate these norms, including through acts of VAWG. 5 recommendations for advertising agencies Develop content that promotes positive messages for children and adolescents, protects human rights, and challenges harmful stereotypes and normalized beliefs around VAWG.