Post by account_disabled on Feb 12, 2024 0:28:23 GMT -6
Marketing next article things you need to know about email marketing in Related Posts CommunicationMarketing Influencer marketing necessary Magui Dogliani Magui Dogliani January CommunicationPress releases What is company news Lara Berenguer Lara Berenguer December CommunicationSocial media For a smart Black Friday Magui Dogliani Magui Dogliani November Leave a comment My comment Name Email Website Save my name email and website in this browser for the next time I comment Marketing focused on values Kotler and Marketing By Magui DoglianiFebruary comment .
Share on FacebookTweet about this on you have ever heard of marketing or in other words value focused marketing But what is it exactly How does this trend influence our organization Cambodia Telemarketing Data Is it important to take it into account Value Centered Marketing Marketing could be defined as a type of business strategy that focuses more on values and ethics as a means to reach a more demanding committed and profound audience Its objective is to give a purpose to what we sell and to have a commitment to society This new concept is the evolution of traditional marketing that sees how the thinking of the markets and .
Above all of consumers has changed Marketing focused on values according to Phillip Kotler the greatest exponent in this discipline Kotler is recognized worldwide as the father of the marketing discipline In he published the theoretical foundations in the book Marketing How to attract customers with value based marketing It is one of the texts that are a reference to this day on this discipline For Kotler Marketing arises as a response to several aspects the problems generated by globalization new technologies and people s interest in expressing their creativity their values and their spirituality Among his most widespread references .